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Adidas, NHL decide against extending kit supplier deal beyond 2023/24 season | SportsMint Media
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NHL, adidas unveil uniforms
World hockey struggles to score with sponsors
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Adidas takes over from Reebok as US ice hockey sponsor - BBC News
For Adidas and rivals, sponsorships are good business - The Columbian
ONSIDE on Twitter: "ONSIDE is delighted to have supported Hockey Ireland through the successful expansion of its partnership with SoftCo to the men's team. They will now support the women's and men's
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NHL ensures teams will have full flexibility to maximize jersey sponsorships | SportBusiness
NHL, adidas unveil uniforms
Ulster University Elks secures Randox sponsorship for USA championship - Ulster University
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Sports sponsorship predicted to fall by $17 billion in 2020
In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
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In-Depth: How Sportswear Giants Adidas & Nike Distribute Their Sponsorship Expenses - Footy Headlines
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Investec to drop sponsorship of England's elite women's hockey league ending nine-year partnership
The Creation Of Adidas Hockey: Forging A New Way To Relate To Consumers, NHL
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Hockey Sponsorship applications at MrCricketHockey now open
Liverpool lose Adidas kit sponsorship due to poor performance on the field
Hockey Ireland lands sponsorship coup with SoftCo gender parity deal - The Hockey Paper
NHL Jersey Ads Approved for 2022-23 Season as League Joins NBA, MLS – Sportico.com
Adidas and Women's Sports Foundation Announced as Team Sponsors for the Secret® Dream Gap Tour Plus CBC Sports Added as Streaming Partner