Why has Uniqlo been sponsoring famous tennis players while releasing very little product? What is the strategy? - Quora
![Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand](https://c8.alamy.com/zooms/6/84cd9cb5801b435bb2dbfd0bd137b9c7/2cxhr55.jpg)
Tennis player Novak Djokovic of Serbia poses as he attends the presentation of his new sponsorship deal with Uniqlo budget fashion chain in Paris May 23, 2012. Djokovic, appointed Uniqlo global brand
![Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2018/07/02/13/roger-federer-uniqlo.jpg?quality=75&width=1200&auto=webp)
Wimbledon 2018: Why Roger Federer has signed deal with new sponsor Uniqlo and is no longer wearing Nike | The Independent | The Independent
![Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other](https://l450v.alamy.com/450v/2d0bbfk/tennis-player-novak-djokovic-of-serbia-poses-as-he-attends-the-presentation-of-his-new-sponsorship-deal-with-uniqlo-budget-fashion-chain-in-paris-may-23-2012-djokovic-appointed-uniqlo-global-brand-ambassador-is-the-new-face-of-the-japanese-clothing-and-sports-equipment-manufacturer-reuterscharles-platiau-france-tags-sport-tennis-business-fashion-2d0bbfk.jpg)
Tennis player and UNIQLO Brand Ambassador Novak Djokovic of Serbia (L) and Tadashi Yanai, chairman and chief executive of Fast Retailing Co, operator of Uniqlo budget fashion chain, bow to each other
![Uniqlo Announces Sponsorship of Wheelchair Tennis Tour with Djokovic, Nishikori and Kunieda - YouTube Uniqlo Announces Sponsorship of Wheelchair Tennis Tour with Djokovic, Nishikori and Kunieda - YouTube](https://i.ytimg.com/vi/GdCEOOQsMlw/maxresdefault.jpg)